Wednesday, November 9, 2011


Backlink and Link Popularity for SEO



Backlink and Link Popularity are Proven SEO tools. Link building and link popularity is the most powerful SEO tool out of all for better search engine ranking and also the most difficult area for webmaster. These tools are "off-page search engine optimization" means you have to work on building links to your website or blog.


Backlink and Link Popularity


Getting backlinks to website and blogs and popularity of links have now become an indispensable SEO tool to rank high in search engine search results.



Every major engine weighs the link popularity of sites heavily when ranking sites.



To keep it as simple as possible, you need to get as many links to your site trying to have them from sites with a highpage rank and related content. 



Unfortunately, building link popularity can be one of the most challenging aspects of search engine optimization. It's tedious and time consuming, yet ABSOLUTELY essential.





Why Building Backlinks and Link Popularity is Important for SEO?



It is a well-known fact that the number of important relevant inbound links to any website counts in its Google Page Rank and position in search results.


Google page Rank (PR) evaluates Web structure through link analysis to determine relevancy. It's an algorithm factor that gives higher rankings to sites with many strong, quality links leading to their pages. Such sites are deemed to be highly relevant because of all the incoming links.


Google's Page Rank search technology works by first identifying the link structure of the entire Web, then ranking individual pages based on the number and importance of pages linked to them.


Note that the popularity and relevance of the backlinks are more critical than their number.



By analyzing external links that point back to your web site, Google assumes that the more of these inbound links your site has, the more relevant your site is compared to a site that has few or no inbound links. It's like an online vote of confidence. 



Today off-page factors rule in the Google algorithm, and you simply cannot achieve top rankings for your keywords if you don't work a lot on the off-page optimization of your site 



Remember, it is off-page optimization that really makes a difference in your website's ranking.

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