NASIR

Off-page Search Engine Optimization Tips 

·         Anchor Text : It is extremely important to use the right anchor text, with the most important keywords for your site as it is one of the largest factors taken into account by the major search engines for ranking. Specific anchor text links help a site to rank better for that particular term or phrase by Google, Yahoo, Bing and other search engines. Hence, you should obtain links with your keyword phrases in the anchor text.

·         Link Popularity of a Link Partner's Website : The link popularity (the number of other websites linking to a site) of a website affects the value of all the links in hosted documents on the site. Links from popular and highly ranked websites will provide more value in their links than sites whose link popularity is low. So, the more link popularity of your link partner, the more value is provided by the links from his / her website.

·         Popularity of Site in Topical Community : Topical communities are groups of websites who interlink to and with one another frequently and carry a similar topic or theme. Since topical communities are relevant and "on-topic", the links from them carry great weight. A site that is included in a topical community by way of links from many other members may be considered more relevant and authoritative on the community's subject matter. From this we can make a conclusion that you mainly have to find websites that are related to the topic of your own websites. One of the fast ways to find a right website is to examine its title. Does it contain your keyword? If so, you should approach those websites and try to get them to link to your website.

NOTE: As per latest discussions, Google and other search engines hate link exchange and sometimes even panelize websites involved in link exchanges. One-way backlinks are given more importance than reciprocal links.

·         Page Rank : Page Rank is the actual Google Page Rank of the webpage linking to your website. Again, you should be looking for link partners which Page Rank is higher than yours.

Tips to Get Backlinks and Improving Link Popularity :

·         Directory Listings: The first thing you should do is to get your site listed in the free directories like Yahoo,LookSmart, and the ODP. Directory listings boost link popularity because they rely on human editors, known to result in relevant content. One link from each of them can go a long way in boosting your link popularity. There are thousands of these directories on the internet.

·         Reciprocal Links: Putting up a link to someone before you ask them for a link is proper linking etiquette and is much more effective than the alternative. If you’re going to ask somebody for a link then don’t waste their time unless you’ve already linked to them. This shows that you are serious about linking with their site and haven’t just spammed the universe asking for links! And if you tell somebody that you’ve linked to them, be sure that you really have. Otherwise, you’ve just lost your credibility. By the way, always tell your prospective link partner exactly how to link to your site. You Shall Have No More Than 50 Links On One page. If you have more than 50 links on one page then you are doing something wrong. Google now ignores most web pages that contain more than about 50 links.

NOTE: As per latest discussions, Google and other search engines hate link exchange and sometimes even panelize websites involved in link exchanges. One-way backlinks are given more importance than reciprocal links.

·         Promote Linkability Within Your Site: There are many ways to do this. Basically, you want to provide quality resources and outgoing links as appropriate. Outgoing links can be important in two ways: they provide incentive for other quality sites to link to you when you're already linked to them, and if internal linkage is done properly, it can improve your PRscore.

·         Write Articles: Writing articles on your topic can also be a great way to get your URL out. Write articles and submit them to ezines, article banks, directories and content sites to increase your link popularity. Provide a brief bio containing your Web site URL and make it a condition for publication that the article must appear with a bio containing your company URL. This can generate a lot of links for Free.

·         Discussion Forums: Find similar sites that use guest books and forums. If you can find these you will often be able to post a message and include your URL. Be careful with this. Some forums don't allow the posting of URL's so check out their rules of etiquette first.

NOTE: Don't join link farms ( Link Exchange Programs ) . These were a good idea once as well, but have come under heavy fire by the search engines over the past year. Don't use hidden links with the goal of building your link popularity. Finally, don't forget to link from your site to other related and important sites. This is also taken into account by search engines.

Inbound links are beneficial for any website in two ways, one they increases the traffic of audience to the website, indirectly they increases the page rank and position in search results, so get them as much as you can.